Established in 2009, Reliable Communication is a preferred sales partner for sales process outsourcing and call center services with expertise in tele-calling services for in-bound and out-bound calling, voice recorded calling,
While the WhatsApp chat platform offers a private and convenient conversational space,Guest Posting WhatsApp marketing is yet to receive marketers’ full attention. We compiled numerous other reasons why you need a WhatsApp marketing strategy right now.
WhatsApp is the world’s most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop. It provides end-to-end encryption and free real-time communication with users on the platform. It has evolved from a text-based closed platform to a place where people share views and news with others. The calling features have paved the way for global conversations, and the inclusion of multiple media formats has made WhatsApp a source of entertainment too.
Most marketers think it is challenging to build an audience on WhatsApp. But when you already have your target audience list on your customer data platforms with email addresses, contact numbers, and other information, you just need to find out whether they use WhatsApp or invite them.
Another concern for marketers is that they don’t want to be intrusive by sending users WhatsApp marketing messages directly. But, smart, well-timed, and relevant messaging can help you reach them without getting blocked.
10 Reasons to Create a WhatsApp Marketing Strategy
Let’s look at why you need a WhatsApp marketing strategy as part of your marketing portfolio:
1. WhatsApp is a widely-used messaging platform
According to the WhatsApp blog, the platform connects over two billion users around the world, making it the most popular messaging app today. As of July 2019, MessengerPeople confirmed that WhatsApp has 1600 million active users monthly. With such a large audience base to cater to, you can leverage it the right way to engage 1:1 with your target audiences.
2. People prefer using chat over phone calls
Reaching out to your audience on their preferred channel is vital in any marketing strategy. According to Business2Community, “more whatsapp add-ons people use their smartphone for texting than they do for phone calls and more than 90% of American teenagers are using texting or SMS services.”
Optimally using chat is crucial to communicating with your target audiences. Having a brand account on WhatsApp can ensure you are available at all times to users and they can reach out at their convenience.
3. Your target audience is already on WhatsApp
According to Experian marketing Services:
WhatsApp has a median age of 36
71% of users are in the age bracket of 18-44
According to Sumo.com, WhatsApp is now picking up pace with American users, and “As a marketer armed with this information, you face two scenarios. You market to an international audience, so WhatsApp needs to be on your radar ASAP. You market to the American audience, so you have the opportunity to be an early adopter.”